Wausau Primrose
$3,500 – $5,100/mo
Starting price
Memory Care
Care types
Private, Studio, 1 Bedroom
Room options
Yes
Wheelchair access
About Wausau Primrose
Wausau Primrose brings together private apartment living, attentive care, and a lively social scene for seniors who want both independence and support. Residents choose from studios, one-bedrooms, or spacious townhomes—all designed for comfort, with modern kitchens, emergency alert systems, and wheelchair accessibility. Around-the-clock nursing and wellness checks provide peace of mind, while daily chef-prepared meals, a library, wellness center, and even a pub make every day feel special. The community shines in memory care, with staff who know residents by name and a program built on respect and individual choice. Outside, walking trails, parks, and local cafés invite exploration, blending quiet retreats with neighborhood energy.
Our Care Approach
Wausau Primrose emphasizes personalized attention, with staff trained to support independence while providing necessary care. Memory care stands out for its focus on individual dignity and choice. Regular wellness checks and on-site therapy services reinforce a proactive health philosophy.
Family Experience
Families appreciate the staff’s willingness to guide them through transitions, especially into memory care. Many note how quickly their loved ones adjusted, crediting the friendly, knowledgeable team and the variety of social opportunities. Communication appears open, with staff attentive to both residents and visiting relatives.
Care & Services
Services and care programs available at Wausau Primrose.
Medical Care Services
24/7 nursing, medication management, regular wellness checks, and on-site therapy services ensure comprehensive health support.
Personal Care Services
Assistance with daily living, mobility, and personal hygiene is available, along with housekeeping and laundry.
Specialized Care
Memory care for Alzheimer’s and dementia is a highlight, with programs tailored to individual needs and a nurturing environment.
Interested in learning more about the care options?
Living Environment
Cleanliness & Maintenance
Reviews and amenities suggest a well-kept, modern environment with housekeeping and maintenance included, allowing residents to focus on enjoying their days.
Atmosphere & Community Feel
The community fosters strong connections through shared meals, clubs, and events—residents quickly feel at home, and staff engagement is a recurring theme in feedback.
Safety & Security
24/7 nursing, emergency alert systems, and secure access provide layers of safety for peace of mind.
Amenities
Reviews
Based on 9 reviews
Families consistently praise the caring, attentive staff and the welcoming, home-like atmosphere. Several reviews highlight how smoothly transitions are handled, especially for memory care residents. However, a few mention significant cost increases as a concern, suggesting families ask about pricing history before committing.
- Staff are exceptionally caring and know residents by name
- Facilities and range of activities are among the best in the area
- Memory care services receive special praise
- Recent steep price increases have caused financial strain for some families
- Limited detail on specific activities in some reviews
- One review lacked text, offering no additional insight
Deb Moreland
My mother is in her 90's and was getting very confused. The staff at Primrose helped me place her in their beautiful Memory Care facility. They made the process so easy for me and I feel good about her being well taken care of now. All the staff is attentive to her and willing to help all they can.
Suzanna Parks
My parent is here and though she enjoys the staff and service, the price increases have been absolutely atrocious. Costs have gone up nearly $1500/MONTH in just the last year year (two increases of $750) on top of increases in last years. I would encourage you to look at other options with cost transparency and without a history of such unprecedented price increases.
Kc Chaudoin
Highly recommend. They are truly compassionate and it shows in how they care for their residents.
3 more residents rated this community with an average of 5.0 stars
Families love this community. See if it’s the right fit for you.
Pricing
$3,500 – $5,100/mo
Pricing varies by room type, care level, and services selected.
Available Room Types
Value Consideration
Starting costs are above the local average, and some families report sharp recent increases. While the breadth of amenities and level of care are strong, those with budget concerns may wish to discuss pricing history and compare options.
Location & Neighborhood
2100 Townline Rd, Wausau, WI 54403
Get DirectionsAbout the Area
Set on Townline Road in Wausau, the community sits near parks, walking paths, and local businesses like Aspirus Family Physicians and Young’s Drug Store for easy access to healthcare and pharmacy needs. The area balances quiet residential streets with cafés, breweries, and cultural spots, offering both relaxation and engagement.
Nearby Attractions
- Whitewater Music Hall (café and live music)
- Red Eye Brewing Company (local dining)
- Nearby parks and walking trails
Public Transportation
- Scheduled community transportation for residents
- No specific public transit details provided in the data
Questions & Answers
Community Updates
Latest News
2025-10-03T15:02:19.000Z
We love to care for our residents, but we also love being able to provide comfort to their family members, too!
2025-09-26T15:03:43.000Z
"I don’t want to take away their independence. But I’m scared of what could happen if I do nothing." If you’re reading this, you might be at a crossroads—wondering if you’re overreacting, or if that quiet, persistent voice in your heart is telling you something important: It might be time for a change. You're not alone. This guide was created for you—to offer clarity, compassion, and confidence as you navigate this incredibly emotional decision. Click here to learn more:
2025-09-22T15:14:17.000Z
Don't forget to join us on Saturday for the Primrose Fall Festival!
2025-09-19T15:02:10.000Z
The care that seniors receive when living at Primrose is just one of the advantages of living here. Another is the comfort and sense of security that family members experience is just another!
2025-09-12T18:49:31.000Z
Join us for the Primrose Fall Festival!
2025-09-12T15:01:15.000Z
You walk into a room and can’t remember why. You watch a movie and can’t recall the name of its famous star. You lose your train of thought in a conversation and ask, “What were we just talking about?” People often call these “Alzheimer’s moments.” It’s said in jest, but beneath the humor, there’s usually a little concern. Such small lapses, though, are nothing to be concerned about. They’re simply a natural part of aging. So what are the differences between these minor memory lapses and the signs of serious cognitive decline caused by Alzheimer’s disease and other forms of dementia? Here’s a simple guide. Click here to learn more:
2025-09-05T15:03:08.000Z
There are lots of reasons that senior move into Primrose and we are glad that Lisa's mom made the decision!
2025-08-29T19:01:35.000Z
There’s a quiet truth that’s gaining attention more and more these days: love doesn’t retire. In fact, for many people, their 60s and beyond bring some of the most authentic, heartwarming, and fulfilling relationships of their lives. Whether you’ve lost a spouse, been through a divorce, or simply spent time focusing on yourself, opening your heart to dating again can be both exciting and rewarding. Dating after 60 is not about “starting over.” It’s about continuing your story—with new experiences and perhaps even a new outlook. You’re wiser. You’ve weathered life’s storms. And now, with more clarity, confidence, and compassion, you can pursue connection without the pressure that often comes with youth. Click here to learn more:
2025-08-22T15:03:05.000Z
Don't just take Georganne's word for it - visit a location near you to experience what thousands of Primrose residents experience every day:
2025-08-15T19:00:58.000Z
Choosing a retirement community is one of the most important decisions you’ll make for yourself or a loved one. A guided tour gives you the opportunity to see beyond the brochure or website — to meet staff, explore the grounds, and get a feel for daily life. But how do you know what to ask during your visit? Whether you’re exploring options for a parent, spouse, or yourself, this guide will walk you through the top 10 essential questions to ask during any retirement community tour — so you leave confident, informed, and one step closer to the right fit. Click here to learn more:
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